Superfandom.ai

Machine intelligence does the reading.
Human intelligence does the shaping.
Have fans, not customers.

Applied Fandom. We start where research ends.
Twenty five years of proven fan innovation, as intelligence. Start free.

The collision

Powerful insight is a collision between data and intuition.

We wrote that in a client deck in 2004. The collision has not changed. The intelligence and speed have.

Read your market. Map your audiences by propensity.

Find what engages them, inspire ideas. Strategise the activation.

And do the first pass in minutes, not months.

Then riff your human intelligence to steer and shape.

Learn it. Run it yourself. Or drag and drop, and we run it with you.

Three ways in. Pick the one that fits.

The A to Z

The free handbook of fandom.

Learn the language from Audience to Zeitgeist. Read it, listen to it, keep it. This is the fandom innovation vocabulary every other part of the method runs on.

How. Ebook, audiobook, and audio chapters. For anyone. Start here on us.

Free

Get the A to Z free

The Fandom Program

Learn and do fandom.

Twenty five years of Applied Fandom as a self-paced library. The method, the lessons, the tools, and our AI Coach intelligence that runs on your own AI.

How. Digital Playbook, audio training sections, and AI Coach skills for your preferred AI. All delivered in the learning platform. For individuals and teams who want the capability in-house.

See the Program

FandomOS

We do it, on your data. Then you make it yours.

Your brief and your data come back as a Fan Cone, a Fan Map, the read on what is actually true, developed concepts and the best-fit strategy. Then five riffs, where your smarts steer ours.

How. Drag and drop your files into the chat window. It runs. The full report deck comes back. Then you riff. For brands, labels and agencies with a live brief and real data.

See FandomOS

The record

This is not theory. It is what worked.

At Radio 1, the method helped add five million fans. At Spotify, it inspired innovations that helped add a hundred million more. At American Idol, it helped read the biggest voted moments in television history. Sony Music. Warner Music. The BBC. Cisco. Unicef. Unilever. Amongst many others.

Twenty five years. The same truth, proven in a different context every time. And most businesses are still building for customers. That is the gap we are solving.

The method as intelligence

Your agency came back with Foodies, Gym Junkies and Brand Buyers.

Not one of those is a person you could meet. You cannot build for a segment. You can only build for someone.

So we do not segment your audience. We map it by behaviour. By how deeply people already care.

This is the Cone.

A lens on your audience as propensity - what people are already close to doing, read from what they actually do. Not self-reported question and answer.

Four behaviours. Fanatics, Enthusiasts, Casuals, Indifferents. It lies on its side, narrow at the hot tip, wide at the cool end. It is not a funnel and it is not a ladder. Nobody climbs it. The idea travels through it, carried by Enthusiasts.

The Cone lying on its side. Four behaviours, from Fanatics at the narrow hot tip through Enthusiasts and Casuals to Indifferents at the wide cool end.

This is the Fan Map.

The Cone cut a second time. By generation, community, role or cluster. The behaviours stop being categories and start being people you could name, meet and talk to.

A real Fan Map, from the IndustryApproved Cone. The four behaviours cut by the role a person is playing, each group a person you could meet.

This is what you do with it.

Applied: take what the read found and what you push back on, run it through creative methodologies, and come out with developed concepts, ready for human test and learn.

Strategise: the best fit route for what the brief is actually going after, across the year.

Cone, then Applied, then Strategise.

A fan meet and greet in progress — Meet and greet

A workshop wall covered in method work — Workshop

A team working through the method together — Team working

A finished fandom strategy laid out — The strategy

Where you land

We do not move people up the Cone. We meet fans where they are. Where are you?

That is the method. It is also how this page is built. Find yourself below.

Fanatics. You already do this.

You know what a fan map is. You have built something close to ours. You want the machine, not the lesson.

Go to FandomOS →

Enthusiasts. You would run this yourself, if you knew how.

Learn this on Monday. Collaborate with your AI coach to run it on Wednesday. Show your team the results on Friday.

Go to The Fandom Program →

Casuals. You have got a live problem.

Something is not working, and the research came back with Foodies and Gym Junkies. Start with the A to Z. It is free and it is the whole language. If you want to run it yourself, the Program. If the problem is live and cannot wait, book a demo.

Get the A to Z free →